Why consumers need plain English
The modern push for plain language emerged from the consumer rights movement of the 1970s. Since then, technological advances and intensified competition have dramatically transformed the consumer landscape, with consumers today faced with a wide and often bewildering array of complex products and services.
What can plain language practitioners contribute to the central goals of 21st century consumer policy: consumers who know their rights and are equipped to make good decisions? And what must governments and plain language advocates alike remember about the limits of information as a policy tool — particularly for vulnerable consumers?